Bloom magazine was created in 1998, in response to the ever-growing lifestyles inspired by trends in flowers, plants and gardening. Bloom is the first magazine of its kind, analysing with informative and inspirational photography and texts the major trends in this area, and how this relates to industries as varied as fashion, interiors, design, packaging ,cosmetics, food and culture. Each issue has a different theme.
In 2001 the magazine was selling for $92.00 for two issues. Everything about the magazine is wonderful. There is also a book published bloom book which has images from some of the earlier issues of the magazine.
Li Edelkoort is one of the world's most renowned trend forecasters. Her work has pioneered trend forecasting as a profession; from the creation of innovative trend books and audiovisuals since the 1980s to long-ranging lifestyle analysis and research for the world's leading brands today.